EA Not Afraid of Microtransactions

February 28, 2013
in Category: Gaming, The Blog
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EA Not Afraid of Microtransactions

ea,electronic arts,microtransactions,nerd farm blog

In a recent fancy management type conference that would bore any person not on Wallstreet, Electronic Arts CFO Blake Jorgensen discussed their desire to put microtransactions in every future EA title.

At the Morgan Stanley Technology, Media, and Telecom Conference, Jorgensen had this to say: “We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.”

“…consumers are enjoying and embracing that way of business”? Wut? “I love paying full price for a game then spending more money to get the full product!” Said no one ever. Not a great start for a company voted worst company last year.

Microtransactions have their place in the market, I understand that, but I also think the publishers understand where they make their money, and bleeding their consumer dry is it. This is a terrible customer service model, and the only way we, as gamers, can fight back against this oppression is not buying into it. I’ve already stopped buying “Season Passes” or whatever the publisher is calling their next four DLC’s.

I obviously use oppression as the highest form of abuse here, but the truth is, you don’t have to use the microtransactions if you don’t want too, as proven in EA’s Dead Space 3, they’re optional. But it’s a slippery slope, it’s this now, what will it be in the future?

Farm on.

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